Scott Cullather and Kristina McCoobery

Partners in business and in life, Scott Cullather, CEO, and Kristina McCoobery, COO launched INVNTTM, the global live brand storytelling agencyTM in 2008 — at the height of the global recession — with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach.

Scott is a recognized industry leader with over 30 years’ experience leading teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world’s leading brands, companies and trade organizations.

Kristina is a passionate and pro-active mentor with over 20 years of industry experience. Along with overseeing the award-winning agency’s operations, she manages some of INVNT’s largest accounts and longest-standing clients.


Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling

Publication Date: December 2019

Aimed at budding entrepreneurs, business leaders and CMOs, in Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling Scott Cullather and Kristina McCoobery share their story of launching a scrappy start-up — at the beginning of a global recession — and evolving it into a fully-fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, reveal the next frontier of live: predictive analytics, and more.

Buy on Amazon
X

Be The Most Informed Entrepreneur In The Room

Susbcribe to the Morning Report

Fill out your information below and start receiving the Morning Report in your inbox by tomorrow.

  • This field is for validation purposes and should be left unchanged.