The Authority Assessment Most industries have tons of experts, but very few rise to Authority status. Are you one of them? Take the Authority Assessment to find out. 1 Assessment2 Get Your Results What describes your highest level of education?*I have no degreeHigh School or GEDUndergraduate degreeAdvanced degree or formal accreditation in my industryHave you been given awards or honors for your work?*Yes, I have been honored locally.Not yet, but I’m working toward earning them.Yes, I’ve received numerous local and national awards.How many years have you been working in your industry?*21 or more0-1010-20Do you have a website?*NoNo, but I have my name reserved as a URL.Yes, I have a personal brand website (for example, www.JohnSmith.com).What best describes your email list?*I have under 2,000 people on my email list.I don’t have an email list.I have more than 2,000 people on my email list.Google your name. What happens?*Not much shows up right now but I have a few results on page one.I don’t even show up in a Google search!My website and social media channels come up above the fold (in the top 5 search results).Have you published a book?*I have been working on a book for some time, but it’s not published.Yes, I have published at least one book.No, I have never thought about publishing a book.Let’s talk about your branding! How much have you developed?*I don’t have a website or formal brand in place.The design of my logo, website, and collateral materials all flow together and speak to what my business is about.I have a basic logo and website in place.How often are you creating original content?*I’ve written a few blog posts and email newsletters but I’m not consistent.I have a consistent content marketing strategy, including a blog, newsletter, and social media.I barely have time to keep up with my business, let alone create content.How diverse is your content?*95% of my content is text only.I post a few pictures here and there, but no videos yet.My content consistently includes all four forms, text, video, audio, and pictures.What kind of “lead magnet” do you use on your website to grow your email list?*I offer a free download (whitepaper, ebook, etc.)I have a free quiz or assessment available.I ask people to “sign up for my newsletter.”I don't do any of these at the moment.How often do you receive media coverage?*I’m regularly featured in local and national media outlets.I’ve been in a few articles here and there.I’ve never been featured in any type of media.Do you re-market your media coverage?*Yes, I have media logos prominently featured on my website and across social media.Yes, I share media coverage on my social media channel.No, I don’t have enough to showcase.Do you currently speak to your target audience?*No way! I hate public speaking.I speak to audiences regularly and often command a fee.Yes, but not often and not always a ‘target’ audience.When you speak at events, how polished would you say your material is?*When I speak, my content is competent, polished, and professional, including a scripted call to action for the audience.I have a slide deck, but it’s not very impressive.Not very polished at all. I think of it on my flight out to the conference.Do you feel like you’re still selling your business or can you prescribe a solution for customers?*People come to me looking for information they find valuable. They see me as the authority in my topic area.I still feel like I’m “selling” more than “consulting” on a solution.I’m confident in my expertise but leads seem skeptical.How many leads do you generate per month?*I have a pretty good lead flow but most come from referrals.I have a diverse lead stream, including inbound leads, referrals and content marketing.I have to scrape to generate enough leads to get by.If your customers were out at a cocktail party and your company name came up, would they brag about your services?*They wouldn’t be negative, but I’m not sure I’m getting a ringing endorsement.They would go on and on about how positive the experience was.Some would, but honestly most aren’t wowed enough to talk positively about my company.What best describes online reviews about you or your company?*It’s a mixed bag, but mostly positive.We had a couple of crazy customers who said negative things about us.We have very positive online reviews!How often do you engage customers beyond the “deal”?*I only engage with them during my provided service.I try to take customers for coffee or drinks whenever I can.I hold several annual events to build loyalty among my client base and to expose more people to my services. 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