The Authority Assessment Most industries have tons of experts, but very few rise to Authority status. Are you one of them? Take the Authority Assessment to find out. 1 Assessment2 Get Your Results What describes your highest level of education?*I have no degreeHigh School or GEDUndergraduate degreeAdvanced degree or formal accreditation in my industryHave you been given awards or honors for your work?*Yes, I’ve received numerous local and national awards.Not yet, but I’m working toward earning them.Yes, I have been honored locally.How many years have you been working in your industry?*10-200-1021 or moreDo you have a website?*Yes, I have a personal brand website (for example, www.JohnSmith.com).No, but I have my name reserved as a URL.NoWhat best describes your email list?*I have more than 2,000 people on my email list.I don’t have an email list.I have under 2,000 people on my email list.Google your name. What happens?*I don’t even show up in a Google search!My website and social media channels come up above the fold (in the top 5 search results).Not much shows up right now but I have a few results on page one.Have you published a book?*I have been working on a book for some time, but it’s not published.No, I have never thought about publishing a book.Yes, I have published at least one book.Let’s talk about your branding! How much have you developed?*The design of my logo, website, and collateral materials all flow together and speak to what my business is about.I have a basic logo and website in place.I don’t have a website or formal brand in place.How often are you creating original content?*I’ve written a few blog posts and email newsletters but I’m not consistent.I have a consistent content marketing strategy, including a blog, newsletter, and social media.I barely have time to keep up with my business, let alone create content.How diverse is your content?*My content consistently includes all four forms, text, video, audio, and pictures.I post a few pictures here and there, but no videos yet.95% of my content is text only.What kind of “lead magnet” do you use on your website to grow your email list?*I have a free quiz or assessment available.I offer a free download (whitepaper, ebook, etc.)I ask people to “sign up for my newsletter.”I don't do any of these at the moment.How often do you receive media coverage?*I’ve been in a few articles here and there.I’m regularly featured in local and national media outlets.I’ve never been featured in any type of media.Do you re-market your media coverage?*No, I don’t have enough to showcase.Yes, I have media logos prominently featured on my website and across social media.Yes, I share media coverage on my social media channel.Do you currently speak to your target audience?*Yes, but not often and not always a ‘target’ audience.I speak to audiences regularly and often command a fee.No way! I hate public speaking.When you speak at events, how polished would you say your material is?*Not very polished at all. I think of it on my flight out to the conference.I have a slide deck, but it’s not very impressive.When I speak, my content is competent, polished, and professional, including a scripted call to action for the audience.Do you feel like you’re still selling your business or can you prescribe a solution for customers?*People come to me looking for information they find valuable. They see me as the authority in my topic area.I’m confident in my expertise but leads seem skeptical.I still feel like I’m “selling” more than “consulting” on a solution.How many leads do you generate per month?*I have to scrape to generate enough leads to get by.I have a pretty good lead flow but most come from referrals.I have a diverse lead stream, including inbound leads, referrals and content marketing.If your customers were out at a cocktail party and your company name came up, would they brag about your services?*Some would, but honestly most aren’t wowed enough to talk positively about my company.They wouldn’t be negative, but I’m not sure I’m getting a ringing endorsement.They would go on and on about how positive the experience was.What best describes online reviews about you or your company?*It’s a mixed bag, but mostly positive.We have very positive online reviews!We had a couple of crazy customers who said negative things about us.How often do you engage customers beyond the “deal”?*I try to take customers for coffee or drinks whenever I can.I only engage with them during my provided service.I hold several annual events to build loyalty among my client base and to expose more people to my services. 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