The Authority Assessment Most industries have tons of experts, but very few rise to Authority status. Are you one of them? Take the Authority Assessment to find out. 1 Assessment2 Get Your Results What describes your highest level of education?*I have no degreeHigh School or GEDUndergraduate degreeAdvanced degree or formal accreditation in my industryHave you been given awards or honors for your work?*Yes, I’ve received numerous local and national awards.Yes, I have been honored locally.Not yet, but I’m working toward earning them.How many years have you been working in your industry?*10-2021 or more0-10Do you have a website?*NoYes, I have a personal brand website (for example, www.JohnSmith.com).No, but I have my name reserved as a URL.What best describes your email list?*I don’t have an email list.I have under 2,000 people on my email list.I have more than 2,000 people on my email list.Google your name. What happens?*I don’t even show up in a Google search!Not much shows up right now but I have a few results on page one.My website and social media channels come up above the fold (in the top 5 search results).Have you published a book?*Yes, I have published at least one book.No, I have never thought about publishing a book.I have been working on a book for some time, but it’s not published.Let’s talk about your branding! How much have you developed?*The design of my logo, website, and collateral materials all flow together and speak to what my business is about.I don’t have a website or formal brand in place.I have a basic logo and website in place.How often are you creating original content?*I barely have time to keep up with my business, let alone create content.I have a consistent content marketing strategy, including a blog, newsletter, and social media.I’ve written a few blog posts and email newsletters but I’m not consistent.How diverse is your content?*95% of my content is text only.My content consistently includes all four forms, text, video, audio, and pictures.I post a few pictures here and there, but no videos yet.What kind of “lead magnet” do you use on your website to grow your email list?*I don't do any of these at the moment.I have a free quiz or assessment available.I offer a free download (whitepaper, ebook, etc.)I ask people to “sign up for my newsletter.”How often do you receive media coverage?*I’ve been in a few articles here and there.I’m regularly featured in local and national media outlets.I’ve never been featured in any type of media.Do you re-market your media coverage?*Yes, I share media coverage on my social media channel.Yes, I have media logos prominently featured on my website and across social media.No, I don’t have enough to showcase.Do you currently speak to your target audience?*No way! I hate public speaking.I speak to audiences regularly and often command a fee.Yes, but not often and not always a ‘target’ audience.When you speak at events, how polished would you say your material is?*I have a slide deck, but it’s not very impressive.Not very polished at all. I think of it on my flight out to the conference.When I speak, my content is competent, polished, and professional, including a scripted call to action for the audience.Do you feel like you’re still selling your business or can you prescribe a solution for customers?*I’m confident in my expertise but leads seem skeptical.I still feel like I’m “selling” more than “consulting” on a solution.People come to me looking for information they find valuable. They see me as the authority in my topic area.How many leads do you generate per month?*I have a pretty good lead flow but most come from referrals.I have to scrape to generate enough leads to get by.I have a diverse lead stream, including inbound leads, referrals and content marketing.If your customers were out at a cocktail party and your company name came up, would they brag about your services?*Some would, but honestly most aren’t wowed enough to talk positively about my company.They wouldn’t be negative, but I’m not sure I’m getting a ringing endorsement.They would go on and on about how positive the experience was.What best describes online reviews about you or your company?*We had a couple of crazy customers who said negative things about us.We have very positive online reviews!It’s a mixed bag, but mostly positive.How often do you engage customers beyond the “deal”?*I only engage with them during my provided service.I try to take customers for coffee or drinks whenever I can.I hold several annual events to build loyalty among my client base and to expose more people to my services. 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