Authority Media Services

Dickens
Content

Dickens is a done-for-you serialized content service. We’ve tailored this service for business leaders who want to grow their authority with content.

Our process begins with the development of a Master Content Plan. Your dedicated team of Digital Media & Engagement and Content Strategists design this plan with you. The exploration needed to create this initial plan takes roughly 2-3 weeks.

Upon the launch of your plan, your Digital Strategist will meet with you monthly to share results. This provides opportunities to make strategic optimizations for updating your plan.

Goals and Brand Positioning

Our Digital Media & Engagement and Content Strategists will explore your brand and content goals. Together, you’ll decide the important aspects of your brand to reflect in your content strategy.

Ensuring that your content and its distribution remain authentic to your voice is essential. We will also conduct an analysis of your brand strengths and current media assets. We then scan your marketspace for unique distribution opportunities where you can carve out space to own in the minds of your audience.

Audience and Journey

We will also deeply understand your target audience and their needs and values. The intersection of your brand and what resonates with your audience will further inform our approach. We will determine the tonality, messaging, and channel strategy we need to accomplish your objectives.

We will also deeply understand your target audience and their needs and values. The intersection of your brand and what resonates with your audience will further inform our approach. We will determine the tonality, messaging, and channel strategy we need to accomplish your objectives.

Distribution

Once we have a framework for who we are targeting, what we want to say, and how we want to say it, we will refine the “where” – our distribution strategy. Our recommended approach considers how to use your platforms and content to best position you in front of your audience.

Your Digital Media Strategist will develop an integrated approach for leveraging your platforms for engagement. For example, newsletters or a blog on your website. This is then coupled with external social platforms and other media distribution channels. The end result is greater brand and audience reach.

Dickens Service Process

Once we develop a calendar, you will then select one of our top-tier ghostwriters as your writing partner for the next 12 months. Each month, you will invest 60-90 minutes for conversing with your ghostwriter.

The topic of each session follows your Master Content Plan. Each month, your ghostwriter will produce up to 3,000 words of serialized content that can be in the form of blog posts, articles, or white papers. What’s more, at the end of 12 months, you will have 18,000 words of high quality, ghostwritten content that could possibly be re-fashioned into a book.

What’s Included

  • 1,500 words of custom content crafted, ghostwritten, and edited each month by a top-tier Forbes-vetted ghostwriter
  • 18,000 total words to share and re-package with your future media assets, possibly even in a book if you decide to publish one in the future
  • A 12-month content calendar that defines our execution plan with content structure and distribution details

Dickens is a 12-month service that may be renewed annually.

Start Your Content Plan

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