Phuong Tran

Deputy Chief Executive Officer

Phương Uyên Trần served as Deputy CEO of Tan Hiep Phat (THP) group, Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai Plant, she is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phương is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. After being asked by Harvard Business Review to write a case study on how her family owned business walked away from a $2.5 Billion offer from Coca – Cola, Tran decided to write a book to teach others exactly how to do it in their own business.

competing with giants 3d cover

Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

Publication Date: August 2018
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Articles By Phuong Tran

Continued Learning is the Key to Building a Successful Workforce
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family business
How a Family Business Can Dominate a Market
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How to Decide Whether Your Company Should Take a Buyout
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female leaders
Why Your Company Needs More Female Leaders
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How Vietnam’s Economy Went from Poverty to Prosperity
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Why “Teamwork” is Different in Asia
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multinational, thc, tran
The Rise of the Asian Multinational
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vietnam, phuong tran
Lessons Learned from Working in Vietnam
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coke, coca-cola, THP, Vietnam, entrepreneur
What Entrepreneurs Can Learn from Companies that Turned Down Lucrative Buyouts
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5 Tips for Competing with the World’s Largest Brands
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