Lucinda Baier

CEO of Brookdale Senior Living

Lucinda M. (“Cindy”) Baier is the Chief Executive Officer of Brookdale Senior Living, one of Fortune Magazine’s top 200 largest publicly listed employers in the country. Cindy helped to lead Brookdale safely through the COVID-19 pandemic by aligning the Company on its North Star: the health and well-being of its residents, patients, and associates. Since 2018, Cindy also guided Brookdale’s success in achieving gender parity on its Board and Executive Leadership Team. Prior to joining Brookdale, Cindy served almost a decade as a board member and C-suite executive for a number of public and private companies and organizations. Cindy is a Certified Public Accountant and a graduate of Illinois State University, with both bachelor and master of science degrees in Accounting.


Heroes Work Here : An Extraordinary Story of Courage, Resilience, and Hope From the Front Lines of COVID-19

Publication Date: April 2022

CEO Cindy Baier shares a mesmerizing, behind-the-scenes look at how Brookdale Senior Living navigated the COVID-19 pandemic as she stood at the helm of a company with $3.5 billion of revenue in 2020. Woven together with her own personal accounts, Cindy highlights the broad symphony of voices and diverse cast of players who proved pivotal in helping save lives during the most challenging crisis the senior living industry has ever faced. The book is chock-full of heartfelt sentiment and granular insights that serve to redefine corporate leadership as the world enters a new normal. Heroes Work Here is the new gold standard for crisis management, a perfect primer for leaders wanting to stay one step ahead of any crisis, and a keen reminder of the wonders that result from a culture of caring.

Purchase Now