Promote your authority to listeners who are part of your niche market – business professionals, entrepreneurs, and consumers.
Today, everybody uses social media to build and reinforce their brand and their position of authority in the marketplace, and you and your company are probably no exception.
But sometimes in addition to zigging with everyone else, it’s also smart to try zagging.
Here at ForbesBooks, we recommend to our authors and other experts that one powerful and often overlooked way to try zagging while everyone else is zigging is to use terrestrial radio to exercise their authority and to build their brands.
Why terrestrial radio?
Because over 90% of the US population listens to over 13 hours of radio every week. And surveys show that when radio listeners are asked to describe their relationship with their favorite radio personalities they use the word “trust”; and when you as an authority are interviewed by that favorite radio personality you become part of that circle of trust, too. Meanwhile, there are over 15,000 highly-targetable radio stations in the United States, which means the perfect radio stations for the perfect audience you want to reach are out there and they have an endless need for interviews from authorities just like you.
Finally, once you’ve been interviewed on radio, you can leverage interview(s) in many ways, including in social media, to continue promoting your business and your personal brand. Meanwhile, once you’ve been interviewed on radio you will also find that many others in media may also begin reaching out to you for interviews for their blogs, podcasts, and other radio stations and even TV and print. After all, once you’ve been interviewed on radio you have proven to the world of media that you are someone who deserves to be highlighted in the media.
Launched in May 2017, ForbesBooks Radio is hosted by radio personality Gregg Stebben. ForbesBooks Radio does interviews with authors, experts and authorities looking to speak to a large audience and get their voices heard.
ForbesBooks Radio also travels to top business conferences, conventions, and seminars across the country to interview business professionals of all levels and of all disciplines, from CEOs and executive management to financial advisors, lawyers, health professionals, and entrepreneurs. Interviews are shared digitally on ForbesBooks.com/radio, iTunes and SoundCloud.
ForbesBooks Radio is also featured as a segment on the syndicated radio show, “America Tonight,” which is heard in 200 markets across the US every night.
If you would like to find out more about how ForbesBooks Radio can help you continue to build your Authority beyond your book by using radio, visit ForbesBooks.com/radio.