Debbie Qaqish

Partner and Chief Strategy Officer of The Pedowitz Group

Dr. Debbie Qaqish isn’t here to sell you on a panacea marketing technology or convince you of the critical data you just aren’t seeing. Rather, Dr. Debbie’s passion is found in the work she does every day—give marketing leaders the ideas, strategies and confidence they need to reimagine the role of their marketing team and redefine its impact.

As Partner and Chief Strategy Officer of The Pedowitz Group (TPG) Dr. Debbie has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

A dynamic speaker and a prolific author, Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars and white papers on topics relating to marketing operations, revenue marketing and leadership.

Dr. Debbie Qaqish earned her doctorate in 2019, is Partner and the Chief Strategy Officer at The Pedowitz Group and leads strategic customer engagements.

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From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations

Publication Date: May 25, 2021

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

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