Bill Higgs

Co-founder, Mustang Engineering

Bill Higgs is a distinguished 1974 Graduate (top 5% academically) of West Point, runner up for a Rhodes Scholarship, and an Honor Graduate of the Army Ranger School. After Airborne and Atomic Demolitions courses, he commanded a Combat Engineering Company in the 1st Cavalry Division Airmobile. Higgs was Honorably Discharged from the Army in 1979 with the rank of Captain.

With two partners, he founded Mustang Engineering, Inc. in Houston, Texas in 1987 to design and build offshore oil platforms. Mustang qualified for two straight years as one of the “Inc. 500 Fastest Growing Companies in America,” and was the top ranked engineering firm on the list. Mustang likewise won the “Innovate Houston” award for being the most people-oriented company in Houston. This award confirmed Mustang’s “People Oriented…Project Driven™” motto and affirmed Bill’s passion for team-building and organizational development.

Bill is the author of two books, Mustang The Story and Culture Code Champions. Culture Code Champions gives readers a first-hand, real-life account of how Bill created a high-performance team culture at Mustang Engineering. It’s a cultural blueprint that helped Bill build Mustang into a multi-billion-dollar enterprise and, in an industry where turnover hover around 35%, create a business with a less than 3% turnover rate.

Bill is also the host of the Culture Code Champions podcast where Bill interviews the world’s top leaders in business and entrepreneurship as well as global thought leaders that share their first-hand experience, knowledge and wisdom, to give you exclusive access to their secrets for success.

Culture Code Champions

Publication Date: January 2020


Learn how to create and cultivate a championship culture in your business. It will increase your bottom line by attracting and retaining better people, better clients, and reducing rework. Practical tips and methods will help you maximize productivity, performance, and profit by increasing passion throughout your organization.

7 Steps to Scale & Succeed in Your Business:
– Open Up the Communication
– Create a Sense of Team
– Establish a Repeatable Process
– Use Hard Copy Communication
– Sell While the Shop is Full
– Continuously Recruit Top Talent
– Give Back to Your Community
Foreword by General Martin Dempsey, 18th Chairman of the Joint Chiefs

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Articles By Bill Higgs

How To Keep Your Business Culture On Track In 2021
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Ready For 2021? Not if You’re Uncomfortable with Uncertainty and Change
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Giving Back At Holiday Time In The Toughest Of Tough Years
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Phillies! Wizards! Sports Teams Have Nicknames. Maybe Your Business Should, Too
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business handoff
Dropping the Baton: When Business Handoffs Go Awry
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born leader
Is There Such a Thing as a Born Leader? Here’s The Answer
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Whether You Sell Computers, Books Or Auto Parts, Your Real Product Is Trust
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good times
Staying Lean In The Good Times Can Make The Bad Times Less Grim
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Are Employees Mystified By What Co-Workers Do? Cross-Training Can Fix That
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Five-Star Employees Are Out There. Here’s How To Find Them
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