Learn How To Use
Authority Marketing

Build thought leadership and dominate your competition by playing a game no one else knows is being played.

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Are you the authority in your field?

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.

In This Book You Will Learn:

  • What Authority Marketing is and how to use it to grow your business
  • How others have used Authority Marketing to create unimaginable success
  • Why thought leadership is your most important secret weapon
  • The 7 Pillars of Authority Marketing

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Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach.

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About The Authors

Adam Witty

Founder and CEO of Advantage | ForbesBooks. Adam is a sought-after speaker, teacher, and consultant on marketing and business growth techniques for entrepreneurs and authors. He has shared the stage with Steve Forbes, Gene Simmons of KISS, Peter Guber and Bobby Bowden. Adam has been featured in The Wall Street Journal, Investor’s Business Daily, USA Today and more. He is chairman of the not-for-profit Youth Entrepreneurship South Carolina, where they teach entrepreneurial skills to at-risk youth in every South Carolina public school. He also chairs the Clemson University’s Spiro Entrepreneurship Institute board and sits on the College of Charleston Entrepreneurship Center board. Adam is a Clemson alumnus and is proud to call Charleston, South Carolina his home.

Rusty Shelton

Senior marketing strategist and publisher for ForbesBooks. As a successful entrepreneur, best-selling author, and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets, Rusty has led marketing strategies for more than 30 New York Times and Wall Street Journal bestsellers. Rusty Shelton founded the award-winning firm Shelton Interactive in 2010 with a forward-thinking model: creating a full-service digital marketing and public relations agency that integrated design, social media, website development and PR—services that are normally handled by multiple agencies—all under one roof. He lives just outside of Austin with his wife, Paige and three children (Luke, Brady, and Sadie) and their very rowdy black lab, Charlie.