We bring Stories, Passion and Knowledge to life.

Forbes has a distinguished tradition of innovation in media. ForbesBooks is a forward-thinking business book imprint that moves quicker, provides a high-touch author experience, and provides a holistic branding, visibility and marketing platform for top business authors that is absolutely unrivaled.

Our Story

Launched in founder Adam Witty’s spare bedroom, Advantage|ForbesBooks was founded in 2005 under the name Advantage Media Group. Adam’s mission was to demystify and democratize book publishing. Given his passion for entrepreneurship, he quickly realized that business owners were the people that could benefit most from a book. By partnering with local writers and graphic designers at the time, he pioneered a done-for-you system that made publication an effortless experience, even within the demanding schedule of a business owner. 

Advantage could write, design and distribute books that told the stories of its authors—whom Adam warmly referred to as “Members” of the “Advantage family.” The process appealed to hundreds of entrepreneurs nationwide. The idea gained steam and spawned imitators. 

After growing to a team of more than 20, Adam took note of something critical: once Members were armed with a published book, they still needed guidance on how to market and leverage the newfound “authority status” authorship afforded. He adapted the company to meet this need. 

Adam understood that a published book amounts to a marketing tool. Every business owner who published suddenly had more clout in their industry. Some Members even became celebrities on the strength of their book. Many were able to beat out competitors, because their book “tipped the scale” in customers’ minds. 

He realized that a published book lends authority to its author. With a book, they can turn their name into a fully realized brand. Adam polished the foundational principles and processes of this idea and called it Authority Marketing®. Thereafter, Advantage would not only publish books, it would help authors use the book as the foundation to build authority. With authority status, authors leverage that currency to grow their business.  

Adam set out to build a world-class marketing team of strategists, writers and web developers, whose gold-plated credentials matched the writers and designers he already had on staff. Adam’s in-house marketing agency took on it’s own life. It is now staffed by a team of consummate Authority Marketing experts. The suite of marketing products that emerged became known as the Authority Marketing System®.

As Advantage’s star rose, business media juggernaut Forbes took notice. Although Forbes had dominated the magazine market for decades, they had yet to make a foray into books. Advantage’s track record and entrepreneurial target market made Advantage Media Group the perfect match for Forbes’ budding ambitions for a book publishing imprint. In 2016, Forbes partnered with Advantage Media Group to launch ForbesBooks. Advantage dropped ‘Media Group’ from its name, and joined its new sister imprint to form a single company: Advantage|ForbesBooks. 

 ForbesBooks is the company’s premium imprint, for leaders that truly are “The Best in Business.” Once their book is published, authors are given access to publish thought leadership content on Forbes.com, receive game-changing visibility in Forbes Magazine print ads and much more. The imprint publishes a distinct and selective list of business book titles each year. ForbesBooks Review, a supplement to Forbes Magazine, is mailed to Forbes massive subscriber audience twice a year. 

Today, ForbesBooks is one of the most prestigious business book publishing imprints for authors. Authors share their content within the Forbes ecosystem, having the opportunity to touch millions of leaders around the globe.

By the Numbers

Our Leaders

Steve Forbes, Editor-in-Chief, Forbes

Adam Witty, Founder & CEO, ForbesBooks

Rusty Shelton, Publisher

Alison Morse, Vice President

Harper Tucker, Vice President

Keith Kopcsak, Vice President

Caroline Nuttall, Vice President

 

Questions? We’ve got answers.


Our Story

Launched in founder Adam Witty’s spare bedroom, Advantage|ForbesBooks was founded in 2005 under the name Advantage Media Group. Adam’s mission was to demystify and democratize book publishing. Given his passion for entrepreneurship, he quickly realized that business owners were the people that could benefit most from a book. By partnering with local writers and graphic designers at the time, he pioneered a done-for-you system that made publication an effortless experience, even within the demanding schedule of a business owner. 

Advantage could write, design and distribute books that told the stories of its authors—whom Adam warmly referred to as “Members” of the “Advantage family.” The process appealed to hundreds of entrepreneurs nationwide. The idea gained steam and spawned imitators. 

team members in meeting environment that breeds greatness team members in meeting

After growing to a team of more than 20, Adam took note of something critical: once Members were armed with a published book, they still needed guidance on how to market and leverage the newfound “authority status” authorship afforded. He adapted the company to meet this need. 

Adam understood that a published book amounts to a marketing tool. Every business owner who published suddenly had more clout in their industry. Some Members even became celebrities on the strength of their book. Many were able to beat out competitors, because their book “tipped the scale” in customers’ minds. 

He realized that a published book lends authority to its author. With a book, they can turn their name into a fully realized brand. Adam polished the foundational principles and processes of this idea and called it Authority Marketing®. Thereafter, Advantage would not only publish books, it would help authors use the book as the foundation to build authority. With authority status, authors leverage that currency to grow their business. 

Member Book Covers Road to 1000 gong team members in morning huddle

Adam set out to build a world-class marketing team of strategists, writers and web developers, whose gold-plated credentials matched the writers and designers he already had on staff. Adam’s in-house marketing agency took on it’s own life. It is now staffed by a team of consummate Authority Marketing experts. The suite of marketing products that emerged became known as the Authority Marketing System®.

As Advantage’s star rose, business media juggernaut Forbes took notice. Although Forbes had dominated the magazine market for decades, they had yet to make a foray into books. Advantage’s track record and entrepreneurial target market made Advantage Media Group the perfect match for Forbes’ budding ambitions for a book publishing imprint. In 2016, Forbes partnered with Advantage Media Group to launch ForbesBooks. Advantage dropped ‘Media Group’ from its name, and joined its new sister imprint to form a single company: Advantage|ForbesBooks. 

Advantage + Forbes = ForbesBooks

ForbesBooks is the company’s premium imprint, for leaders that truly are “The Best in Business.” Once their book is published, authors are given access to publish thought leadership content on Forbes.com, receive game-changing visibility in Forbes Magazine print ads and much more. The imprint publishes a distinct and selective list of business book titles each year. ForbesBooks Review, a supplement to Forbes Magazine, is mailed to Forbes massive subscriber audience twice a year. 

Today, ForbesBooks is one of the most prestigious business book publishing imprints for authors. Authors share their content within the Forbes ecosystem, having the opportunity to touch millions of leaders around the globe.

Forbes is a global media & branding company with technology at its core.

Reaching 94 million people each month across several platforms and industries, we provide our audience of influential leaders, consumers and millenials with critical business insight and unparalleled access to the world's most powerful people.

  • Print
  • Digital
  • Mobile
  • Live Conferences & Events
  • ForbesBooks
  • Thought Leadership

Forbes Audience

  • 65% Male / 35% Female
  • 1 in 2 are key business decision makers
  • 1 in 3 are millennials with an HHI of $100K+
  • 2X more likely to be a C-level executive
  • $305,132 Average HHI

Forbes.com ranks #1 in the business competitive set, reaching the most influential and engaged audience of:

  • Millennials
  • C-Suite & Top Management
  • Business Owners
  • IT Decision Makers
  • Business Decision Makers
Forbes.com number 1 ranking

Forbes by the numbers

  • 36 Print Editions
    Distributed in 69 Contries
    25 Languages
  • 7.4M U.S. Print Readership
  • 71M Unique Visitors
    400 Posts Per Day
    1,800+ Contributors
  • 77% Mobile Traffic
  • 41M Social Followers

Our Leaders

Steve Forbes
Steve Forbes,
Editor-in-Chief, Forbes
Adam Witty
Adam Witty,
Founder & CEO, ForbesBooks
Dee Kerr
Dee Kerr,
Chief Revenue Officer
Evan Schnittman
Evan Schnittman,
Chief Product Officer
John Witty
John Witty,
Interim Chief Financial Officer
Patti Boysen
Patti Boysen,
Chief Publishing Officer
Rusty Shelton
Rusty Shelton,
Publisher
Alison Morse
Alison Morse,
Vice President
Harper Tucker
Harper Tucker,
Vice President
Lindsey McCoy
Lindsey McCoy,
Vice President
Carson Kendrick
Carson Kendrick,
Vice President
James Wilcox
James Wilcox,
Vice President
Jon Jostes
Jon Jostes,
Vice President
DeVasha Lloyd
DeVasha Lloyd,
Vice President
Natasha Walstra
Natasha Walstra,
Vice President
Nik Joe
Nik Joe,
Vice President

Questions? We've got answers.