We bring Stories, Passion and Knowledge to life.
Forbes has a distinguished tradition of innovation in media. ForbesBooks is a forward-thinking business book imprint that moves quicker, provides a high-touch author experience, and provides a holistic branding, visibility and marketing platform for top business authors that is absolutely unrivaled.
Launched in founder Adam Witty’s spare bedroom, Advantage|ForbesBooks was founded in 2005 under the name Advantage Media Group. Adam’s mission was to demystify and democratize book publishing. Given his passion for entrepreneurship, he quickly realized that business owners were the people that could benefit most from a book. By partnering with local writers and graphic designers at the time, he pioneered a done-for-you system that made publication an effortless experience, even within the demanding schedule of a business owner.
Advantage could write, design and distribute books that told the stories of its authors—whom Adam warmly referred to as “Members” of the “Advantage family.” The process appealed to hundreds of entrepreneurs nationwide. The idea gained steam and spawned imitators.
After growing to a team of more than 20, Adam took note of something critical: once Members were armed with a published book, they still needed guidance on how to market and leverage the newfound “authority status” authorship afforded. He adapted the company to meet this need.
Adam understood that a published book amounts to a marketing tool. Every business owner who published suddenly had more clout in their industry. Some Members even became celebrities on the strength of their book. Many were able to beat out competitors, because their book “tipped the scale” in customers’ minds.
He realized that a published book lends authority to its author. With a book, they can turn their name into a fully realized brand. Adam polished the foundational principles and processes of this idea and called it Authority Marketing®. Thereafter, Advantage would not only publish books, it would help authors use the book as the foundation to build authority. With authority status, authors leverage that currency to grow their business.
Adam set out to build a world-class marketing team of strategists, writers and web developers, whose gold-plated credentials matched the writers and designers he already had on staff. Adam’s in-house marketing agency took on it’s own life. It is now staffed by a team of consummate Authority Marketing experts. The suite of marketing products that emerged became known as the Authority Marketing System®.
As Advantage’s star rose, business media juggernaut Forbes took notice. Although Forbes had dominated the magazine market for decades, they had yet to make a foray into books. Advantage’s track record and entrepreneurial target market made Advantage Media Group the perfect match for Forbes’ budding ambitions for a book publishing imprint. In 2016, Forbes partnered with Advantage Media Group to launch ForbesBooks. Advantage dropped ‘Media Group’ from its name, and joined its new sister imprint to form a single company: Advantage|ForbesBooks.
ForbesBooks is the company’s premium imprint, for leaders that truly are “The Best in Business.” Once their book is published, authors are given access to publish thought leadership content on Forbes.com, receive game-changing visibility in Forbes Magazine print ads and much more. The imprint publishes a distinct and selective list of business book titles each year. ForbesBooks Review, a supplement to Forbes Magazine, is mailed to Forbes massive subscriber audience twice a year.
Today, ForbesBooks is one of the most prestigious business book publishing imprints for authors. Authors share their content within the Forbes ecosystem, having the opportunity to touch millions of leaders around the globe.
By the Numbers
Steve Forbes, Editor-in-Chief, Forbes
Adam Witty, Founder & CEO, ForbesBooks
Rusty Shelton, Publisher
Alison Morse, Vice President
Harper Tucker, Vice President
Keith Kopcsak, Vice President
Caroline Nuttall, Vice President
Questions? We’ve got answers.
Lead the Field
Helping Thought Leaders Achieve the Acclaim and Attention They Deserve
Adam Witty authored the best-selling Lead The Field: How to Become The Authority and Dominate Your Competition, in which he provides the Authority Marketing philosophy all professionals should follow.
Mr. Witty, the Founder & CEO of Advantage|ForbesBooks, has used Authority Marketing to fuel the growth of these two enterprises since 2005. If you want to grow your business, there is no other company better suited and committed to that outcome than ForbesBooks.
There is no I in TEAM, but there is a U in JOIN US!
Since 1917, the Forbes mission has remained constant.
Global Champions of Entrepreneurial Capitalism
ForbesBooks exists to further that aim by bringing the Stories, Passion, and Knowledge of top thought leaders to the forefront.
The Advantage|ForbesBooks team is comprised of professionals and leaders eager to assist in sharing our Members’ Stories, Passion, and Knowledge with the world to help others Learn & Grow. We are proud winners of the 2013, 2014, and 2015 Best Places to Work in SC Award!