The Importance of Talent Development

By Ed Mitzen
talent development

Training and development are essential investments your company should make in its employees. At my health and wellness advertising agency, Fingerpaint, we used employee feedback to create and implement initiatives that give staff a greater understanding of industry trends to foster their talent and help them become even more well-rounded and informed marketers. While putting a similar program in place at your company might be easier said than done, the benefits far outweigh the costs, and your firm will likely become more competitive in the marketplace.

Your company will attract ambitious, curious talent

An important benefit of having a formal talent development program at your company is the impact it has on recruiting. If you promote your program to job candidates, you’ll attract talent who are curious and care about improving their skills and careers. This influx of interest in your company will give you a competitive edge, furthering the caliber of your staff and your work. 

Employees will stay with your company longer

Employees want to work for a company that cares about them and provides them with opportunities for growth in their careers. Training and development are important pieces of this. Having the chance to continue learning and gaining new skills will help your staff feel as though they are progressing in their careers, even in between actual promotions. Moreover, as you invest in your employees’ talent development, you might uncover rock stars who are prepared to step up and fill openings with more responsibility, saving you money on onboarding external hires. It is well-known that increased employee retention helps to cut costs, contributes to a healthy company culture, and produces better work.

You will foster a creative and innovative culture

At my company, we’ve been fortunate to innovate and produce new offerings as a result of continuous learning. Our culture, thanks in part to our training and development program, encourages a creative and entrepreneurial spirit that makes our work better and helps our employees become more well-rounded. When they have a better understanding of other departments and roles, they can apply this new perspective to collectively transform and improve the quality of work produced.

Talent development is an important aspect of the employee experience within your company. In addition to attracting more job candidates and encouraging staff to stay with a firm that invests in them and their careers, your company will also reap the benefits. As your staff gains more skills, they will create better work and attract better opportunities with clients in the future.