Kevin Armstrong Grows Business From 6 to 7 Figures In Revenue
“If you’re going to publish a book, you have to realize, a book is about you. A book represents you and your professionalism so you really want to have a top-notch cover and book. You don’t want to do a cheap paperback thing that you pass out like a business card. You want to have something that represents your professionalism.
When somebody asks me what I do for a living, I say, ‘You know all those business owners who take about 12 to 14 weeks off? They travel the world with their family. They’re very involved with helping their community out. And their business just seems to grow by 10%. They’re my clients.’ I help business owners get what they want out of their business and my clients are anywhere from $1 million a year to $1 billion a year. They are privately-held companies and I help visionaries build management infrastructure so that they can enjoy owning a business. As you can imagine, I have a lot of competitors so to have things like your book on the jumbotron in Time Square builds credibility.
Advantage was referred to me by a colleague. I already wrote the book and edited it. I used them and they designed it. They set up a program for us to really understand how to market it properly and use it in a professional manner. You have a great design team with Advantage, you have an editing team, you have people who know how to put a book together that represent you well. Then you have this marketing force because not too many people understand marketing and really it has changed so much just in the past five years. They really help you take that book and present a professional image of your book. This is a very easy endorsement to make because I felt like not only did I get great value out of it, but in terms of upping my professional image it has been instrumental. I have to get up in front of management teams. I can’t just cold call somebody to get me in front of a client. I have to get the owner of a business plus convince them to get their management team into a room so we can talk about implementing our system. I’ve gone from 6 figures in revenue to 7 figures over the course of just the past couple of years and I attribute a lot of that to the team at Advantage and helping us produce a very, very professional product and helping us how to market that properly.”