Personal Transformation Coach Carla Moore Hadn't Stepped Into Her Full Potential Until Writing and Publishing Her Book

Carla Moore public Speaker
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I knew I was working with seasoned professionals dedicated to one thing and one thing only—making me the most successful, prominent, sought-after Authority in my market."

Carla Moore author Headshot
Carla Moore
Carla Moore book promotion

Why Did Carla Moore Become A Transformational Coach?

Carla Moore built her career on sharp client service skills and her glittering personality. Yet, as Vice President of Point of Sale strategy at HBO, Carla was feeling directionless. Then, suffering burnout from a lengthy business trip, Carla was in a brutal car crash that both endangered her life and opened her eyes to the life she wanted to live.

Determined to change, she set out to lead a more purpose-driven life. Amid a 100-pound weight loss, triathlons, and world travel that followed, one crucial insight emerged: passion and purpose were the two elements she had been missing. 

The Forbes Books Authority Master Plan

With a newly formed following, there was mounting pressure from fans urging her to write a book on her principles and insights. Shortly thereafter, she crossed paths with a Forbes Books representative who was more than eager to help share her story. Beginning with an Authority Blueprint, Carla spent a day with our elite team of editors, media minds, PR professionals, and business growth gurus to map out ideas for her book, brand strategy, and digital content mix, with her goals and authority as the center of our attention. 

With a Master Book Plan and Master Content Plan locked in, we then paired Carla with a ghostwriter who shared a tight connection with her voice and message. 

Her obvious passion showing through on each new page, Carla’s book was quickly becoming a living object with enormous potential. Less than a year after her meeting with our representative, she released her 2018 debut, Crash! Leading Through the Wreckage.

The Impact of a Partnership

Since publication, Carla’s speaking business and coaching practice have boomed, establishing her as THE Authority on the topic of personal transformation. Her paid speaking opportunities tripled, and she conducted over 100 coaching sessions in the first year after the release of her book. 

Carla has won an industry award, and enjoyed five magazine features, four radio interviews, and six podcast appearances. In addition, she developed and launched her own business lifestyle talk show, Life in 3D, with journalist Crystal Berger and tech exec Netta Jenkins

The show aims to influence, inspire, and empower others to live the life they’ve imagined. By taking control of her own destiny and daring to pursue the life she imagined for herself, Carla’s created the career of her dreams, and continues to enjoy open doors and new opportunities created by her book.  

Published In A Year

Increase of speaking engagements by 3x

100+ Coaching sessions

Leveraged a new lifestyle talk show

Carla Moore author Headshot

Carla Moore

Former Vice President, POS Strategy & Education, HBO

Carla Moore has been with HBO for 20 years and is currently the Vice President of Point of Sale Strategy and Education in New York City. Moore earned her MBA at Keller Graduate School of Management in Chicago and is an alumna of two leading industry leadership programs, CTAM-U at…

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