Rusty Shelton author headshot

Rusty Shelton

Author | Speaker | Marketing Expert

Keynote speaker, entrepreneur and best-selling co-author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant in 2019. Rusty Shelton first spoke at Harvard University on the changing world of PR and marketing at the age of 23.


About Rusty Shelton

A successful entrepreneur, best-selling author and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets, Rusty Shelton has led marketing strategies for more than 30 New York Times and Wall Street Journal bestsellers.

Rusty speaks to tens of thousands of people every year about how to build thought leadership, navigate the changing media landscape and make a bigger impact with Authority Marketing. He has been on faculty at more than 20 Harvard Medical School CME courses over the past 15 years and has spoken for YPO, EO, SXSW Interactive, Oregon State University and numerous Fortune 1000 companies.

An EO Member with two exits under his belt prior to the age of 35, he is the Founder & Chairman of Zilker Media, Senior Marketing Strategist at Advantage Media Group and a partner in Catch Engine, Custom512 and Think Engine.

An avid Texas Longhorns fan, he sits on the University of Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin, where he sits on the board.

He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish, coach his sons’ sports teams and is the QB for Lake Travis’ top “old man” flag football team.

book cover of authority marketing

Authority Marketing Book

How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker,…

The Authority Advantage book

The Authority Advantage

Building Thought Leadership Focused On Impact Not Ego

Whether you’re a business leader, a thought leader, or an established professional, you want to make the biggest possible impact in your field—and attract influential clients, customers, and followers to your side. The Authority Advantage gives you the step-by-step plan to do just that, as Adam Witty, CEO, and Rusty…

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