Rusty Shelton first spoke at Harvard University on the changing world of PR and marketing at the age of 23.
A successful entrepreneur, best-selling author and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets, Rusty has led marketing strategies for more than 30 New York Times and Wall Street Journal bestsellers.
He is the co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers, March 2016), which debuted at number two on the Austin American-Statesman bestseller list and is endorsed by numerous bestselling authors, including David Meerman Scott, Tom Rath, Ryan Holiday, Sally Hogshead and many others.
Shelton founded the award-winning firm Shelton Interactive in 2010 with a forward-thinking model: creating a full-service digital marketing and public relations agency that integrated design, social media, website development and PR – services that are normally handled by multiple agencies – all under one roof. In its five years of existence, the company won numerous awards and represented some of the world’s most recognized brands, including Captain “Sully” Sullenberger, Chicken Soup for the Soul and many others. After successfully growing Shelton Interactive into one of the nation’s most respected digital marketing agencies, the company was acquired by Advantage Media Group in early 2016.
An active NSA speaker, Rusty speaks regularly at top conferences and leads workshops for businesses of every size. He has spoken at SXSW Interactive, Financial Planning Association Conference, Million Dollar Round Table (MDRT) and has been a faculty member at the Harvard Medical School Publishing Course for the past 11 years.
An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of his local chapter of Entrepreneurs’ Organization (EO). He lives just outside of Austin with his wife, Paige and three children (Luke, Brady and Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish and coach his children’s sports teams.