Robert Sofia

Founder, Chairman, and CEO of Snappy Kraken

Robert Sofia is founder, chairman, and CEO of Snappy Kraken, a digital marketing strategy company designed specifically “for financial advisers who care about meaningful connections.” Over the years, Snappy Kraken has garnered awards from Best Overall Content Marketing Company from Martech Breakthrough Awards to being recognized as a five-time honoree of the Inc 500/5000.

During the past decade, Robert has supported thousands of companies across the spectrum of financial services including solo advisers, ensembles, family offices, broker-dealers, custodians, TAMPs, insurance companies, and others.

Robert lives on Florida’s east coast with his wife and their son. He loves coastal living and everything that goes along with it. His hobbies include boating, biking, cooking, and volunteering in the local community.

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Blend Out: How Advisors Can Market Like The Greatest Brands In The World

Publication Date: September 14, 2021


You’re skilled, you’re smart, and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are.

In BLEND OUT, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them.

But this isn’t a book for financial advisors who are looking for a quick fix or marketing hack. As with every company that has gone on to lasting success, successful marketing and long-term customer retention takes concerted effort, persistent reinforcement, and an unrelenting desire to be better than you were the day before. It’s not easy, but it’s exactly how you take your company from meager growth to exceptional success.

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