Jeff Pedowitz

President and CEO of The Pedowitz Group

Jeff Pedowitz is not satisfied with the way marketing teams do business. The industry standard reduces them to cost centers—drains on the organization as a whole. For Jeff, these teams can be profit centers and the creative heart of companies willing to evolve.

As President and CEO of The Pedowitz Group (TPG), Jeff and his team have developed an unparalleled reputation in the marketing community. Committed since day one to be a guiding light in their space, the philosophy and principles that drive TPG manifest as deep insight on topics such as digital transformation, customer centricity, business accountability, and marketing technology.

Under Jeff’s leadership, TPG has a proven track record of generating revenue for clients. Over 1,500 corporate clients have teamed with Jeff and TPG over the past 20 years. Fortune 500 companies, ubiquitous brands, and boutique organizations looking to meet the modern standard have turned to TPG. Their trust in TPG has yielded over $25 billion in marketing-sourced revenue and marketing-influenced revenue. Beyond that, in the more than 10,000 campaigns they’ve launched, TPG has created meaningful relationships between brands and their customers.

With more than 70 team members in 24 states, TPG is poised to create the kind of wins that fuel lasting growth.

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F The Funnel: A New Way To Engage Customers & Grow Revenue

Publication Date: May 25, 2021


We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don’t get the respect―or the budgets―we deserve.

Where is the love?

The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients.

We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle―the Loop―which focuses on building relationships of trust rather than closing sales in a one-off way.

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