J. Eduardo Campos & Erica Campos

Founder, President, Managing-Partner Embedded-Knowledge, Inc

Over a 30-year career, J. Eduardo Campos has built a robust and varied resumé. A former cavalry commander in his native Brazil, Eduardo deftly translated his skill and experiences in the military to a career in corporate problem-solving. Both he and his wife, Erica W. Campos, spent years ascending the ranks at Microsoft, before founding their own consulting firm – Embedded-Knowledge. The pair obtained graduate degrees at the University of Washington, jointly facing the challenges and adjustments inherent to moving from Brazil to the United States.

Embedded-Knowledge, Inc. is a consulting and training firm which helps business leaders design solutions to the most complex and arduous problems within their companies. Their method is informed by the notion that there is critical information “locked in the processes and culture” of a given organization; the objective of the firm is to locate, mine, and deploy this ’embedded’ knowledge for the betterment of the company.

Eduardo and Erica are graduates of the Evans School of Public Policy and Governance at the University of Washington. In addition to leading Embedded-Knowledge, he currently functions as Advisor to the President of Central Washington, leading the nascent CWU Launchpad initiative.


3D Book cover of From Problem Solving to Solution Design by Eduardo J Campos

From Problem Solving To Solution Design: Turning Ideas Into Actions

Publication Date: April 2018

Creating solutions to solve problems can often prove very difficult to accomplish, even for seasoned Solution Designers. Complex organizational problems have several stakeholders, endless variables, and a myriad of possible solutions. It’s hard enough to figure out where to start, and even harder to realize what the perfect, mutually-beneficial solution is.

With their combined tenure of over fifty years, J. Eduardo Campos and Erica W. Campos present their Solution-Designing expertise in From Problem Solving to Solution Design so that you can learn from their successes (and their failures) to craft sustainable solutions for complex problems.

Specifically, you will learn how to implement the I.D.E.A.S. framework that they have been perfecting over the years, which includes five critical checkpoints that any Solution Designer must hit to create solutions that are successfully envisioned, negotiated with stakeholders, and implemented to last over time.

  • IDENTIFY THE ESSENTIAL PROBLEM AND PRIORITIZE YOUR ACTIONS TO SOLVE IT.
  • DESIGN SOLUTION OPTIONS ALIGNED TO YOUR GOALS.
  • ENGAGE YOUR STAKEHOLDERS IN THE SOLUTION AND INFLUENCE THE DECISION-MAKING PROCESS.
  • ACT ON THE AGREED-UPON RECOMMENDATIONS AND EXECUTE YOUR GOVERNANCE MODEL.
  • SUSTAIN THE IMPLEMENTED SOLUTION BY CREATING A FEEDBACK LOOP.

Treat this book as your field guide: it offers clear checkpoints for you to assist your organization in designing effective solutions for complex problems

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