Digital Marketing Strategist
Grace deftly oversees the digital marketing strategy for a number of our authors. She collaborates with a formidable team of writers to deliver content in a timely and seamless fashion. This includes the creation of newsletters, blogs, website copy, and social media posts. The strategy she crafts for each Member is unique, customized to their business goals and the tone of their message. While some Members arrive with an already established voice and web presence, some are blank slates. Grace and her team are equipped for either.
She is continually monitoring Members’ sites and social media accounts for movement and engagement. On an average work day, she can be found on strategy calls with Members, writing assessments, and conducting online brand audits for newly signed Members. She and her team place enormous emphasis on the careful search engine optimization of every website they manage. Her presence ensures that Members never fall behind on their social posting, and that their books are actively, thoughtfully promoted.
Grace graduated the College of Charleston with a degree in International Business, having completed a double minor in marketing and international studies. Prior to stepping into the position of digital strategist, she served in marketing roles for Masthead and Applegate Real Estate.