Entrepreneur and CEO Mark Moses knows that it is lonely at the top. Mark started his first company at age 19 when he didn’t have experience to rely on or advisors to turn toward. Mark’s business acumen was formed the old-fashioned way, trial and error. That company, Student Painters, would grow to become one of the most formidable businesses in its market space. Mark’s second business, Platinum Capital Group, grew to 57 offices and a field sales staff of 1400 people.
Along the journey, two business mentors and coaches made an indelible impact on Mark and the success of his businesses. If Mark knew then what he knows now, he would have accelerated his company’s growth and profits even more.
Today, Mark is the Founder & Senior Partner of CEO Coaching International. Mark’s coaching client companies represent $4B in annual revenues and have averaged a 139% increase in profitability over the last 3 years. Mark had valuable insights and lessons to share with other CEOs and knew ForbesBooks was the perfect home.
What Mark didn’t realize at the time was how powerful the book would be. “Our company has never had to market itself to attract prospects because our clients do all the marketing for us” says Mark. “After my book was published, the phone lines lit up and the email box exploded. Everyone who read the book wanted to talk to us about working with their company.”
While Mark knew that being published by ForbesBooks would elevate his brand and his company, he didn’t realize what an incredible calling card the book would become. “The book is the biggest way new clients find us, no contest” says Mark. “I never thought anything would surpass client referrals, but I stand corrected. My ForbesBook is the top way new clients find us. It is awesome.”