Listen to Dr. James R. Fedich’s thoughts on success in small business, marriage, fitness and life. Learn short easy practical tips to better your business, fitness, life and relationships. Listen in as we talk chiropractic, business, finances and much more on the way to a successful life!
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To grow your customer base, try this subtle but monumental shift in the way you think about your audience. It will change everything about the way you monetize marketing efforts. It’s important to understand that you have three audiences in place at all times.
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New tools have made becoming a self-published author much easier but, as a consequence, the already-crowded book market has become even more saturated. As a self-published author, you’re not just responsible for writing the book — you also have to market it if you want it to be read. To help, we put together a list … Continue reading 35 Creative Book Marketing Ideas from Publishing Pros
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With Labor Day in the rearview mirror, do you need a nudge to upshift from a slower summer pace to your regular work schedule? Now is the time to freshen strategies in preparation for a strong final quarter.
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Each year, the Roaring Twenties awards recognize the 20 fastest-growing large companies and 20 fastest-growing small companies in the state. Those winners have been invited to a statewide event in Columbia honoring them and counting down to the top company in each category.
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Remarketing is a powerful online advertisement strategy, targeting the consumers who already showed interest in your product. Instead of seeing online ads that are completely irrelevant to them—which used to be a lot!—they see you.
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In the financial management space, almost every CFP® professional has sectioned off an area of their website for a financial planning blog. But are they making the most of it? For most financial managers with a dedicated blog, the answer is no.
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When it comes to brand marketing it is easy to get lost in the crowd if your not a huge company. This week Adam Witty, Founder and CEO of Advantage | ForbesBooks and author of Authority Marketing shares his insight on how to give credibility to your brand, who you should seek out for feedback, and how quizzes can draw … Continue reading Leveraging Thought Leadership With Peter Winick
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Businesses succeed and fail in their ability to adapt with the times. It’s a Darwinian concept — “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.”
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College students with an entrepreneurial spirit may be eager for the day they can leave the confines of their cramped dorm rooms, move into a spacious office and launch the business of their dreams. But why wait?
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A new study released by Advantage|ForbesBooks, is putting a spotlight on Adaptability Quotient (AQ), a concept many businesses may not be aware of.
Read Article »To be successful in business, there is one thing you must accept: You need to always be learning. Things change too fast – communication platforms, information distribution systems, marketing techniques. What works today won’t necessarily work next year. You’ve got to keep looking forward. So this summer, whether in my backyard or on a beach, in … Continue reading Leaders are Readers: 5 Business Books for Summer ’18
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Adam Witty is an Entrepreneurs’ Organization (EO) member in Charleston, South Carolina, and founder and CEO of Advantage | ForbesBooks, the authority marketing specialists in working with business professionals to elevate brands and grow businesses through publishing. Adam has built the company into one of the largest business book publishers in America, serving over 1,000 members in 40 U.S. states and … Continue reading Want to Be a Great Leader? Then You Better be a Reader
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Adam Witty is the founder and Chief Executive Officer of Advantage | ForbesBooks. He has built Advantage Media Group, The Business Growth Company, into one of the largest business book publishers in America, serving over 1,000 Members in 40 U.S. states and 13 countries. Advantage was listed on the Inc. 5000 list of America’s most … Continue reading Use Authority Marketing To Lead Your Field With Adam Witty
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How to Become a Thought Leader with Forbes Books’ CEO Adam Witty on The Garlic Marketing Show with Ian Garlic
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Rob Anspach interviews Adam Witty the CEO, Founder of Advantage / Forbes Books and the new owner of GKIC and The No BS Inner Circle
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Adam Witty joins Jim Blasingame to reveal how to use PR and the media to help you promote your business, but only if you can work within their parameters.
Read Article »Adam Witty joins Jim Blasingame to explain how small business experts can turn their knowledge into a thought-leadership platform, like a book, to increase sales and profits.
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If you want to get to the top more quickly, then waiting your turn is too slow. Authority can be manufactured. You have to know your topic; then position yourself as an authority on it. Leverage authority to grow your business.
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So, how can you use remarketing in your business? The process depends on a little thing called “cookies.” Not of the chocolate chip variety! First, let’s explain what a cookie is.
Read Article »In any conversation about a company’s core values the easy pitfall is not choosing values germane to their company’s mission and culture. Don’t blindly choose values based in whatever you think you’re supposed to adopt. Take a long hard look at the inner-workings of your company.
Read Article »The financial potential of viral content is enough to make any marketing expert salivate. All that free publicity in exchange for so little work? Sounds great! But how do you manipulate something which is, by its very nature, completely random? Good question.
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Storytelling is the hot trend in business communications and branding. Smart entrepreneurs are eager to humanize their websites, marketing outreach and presentations with inspirational stories of the creation, challenges and success of their companies. They’re discovering that telling their story, whether via a tweet, a speech or a book, may be the most effective way for them to … Continue reading 7 Tips for Telling Your Story Effectively
Read Article »Storytelling is the hot trend in business communications. Smart entrepreneurs are rushing to humanize their websites, marketing outreach and presentations with inspirational stories of the creation, challenges and success of their companies.
Read Article »7 Ways to Get (Mostly) Free Publicity for Your Business – Adam Witty is the Founder and CEO of Advantage | ForbesBooks, the authority marketing specialists. Working with business entrepreneurs and professionals to elevate their brands and grow their businesses through publishing, he has built the company into one of the largest business book publishers … Continue reading 7 Ways to Get (Mostly) Free Publicity for Your Business
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It’s been proven that publicity is actually a more effective business generator than advertising—by a factor of almost 90%, according to a study cited in Forbes. Your customer feels that if an objective third party—a newspaper, website, radio—is featuring your company, you must be doing something right.
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In the true spirit of Southern hospitality, Charleston’s Advantage|Forbesbooks has been presented with a 2018 Stevie Award for their outstanding customer service.
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John Lee Dumas interviews Adam Witty of Advantage|ForbesBooks on how to use Authority Marketing to become the leader in your field
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Adam Witty talks with host Dean Rotbart on How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace
Read Article »Adam Witty joins Jim Blasingame to discuss the progress of his company, the partnership with Forbes, and the upcoming Authority Summit.
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During this episode of Hack the Entrepreneur, we discuss emotional resilience, comparing down rather than up, and going from self-employed to entrepreneur.
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Networking is not overrated. When done right, it can be the most effective and important tool in achieving success. Particularly for women, for whom doing a good job is often not enough.
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Success is guided by both controllable and uncontrollable forces. Here’s how rituals, routines and superstitions work in your favor.
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How do you want to be seen by prospects – a salesman or a Forbes 500 businessman? Speeding up the sales process is critical in any business and if you want to do just that, you have to learn how to present yourself to prospects as a trusted expert, not just a commodity.
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The heartbreaking and frightening images from Hurricane Harvey ought to be a wake-up call, because this is not a once-in-a-lifetime event.
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I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do―it’s a matter of being different at what you do.”
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If I hadn’t made one massive mistake when I owned my own company, I’d probably still be doing it. In fact, I’d like to think I’d be doing really well at it. But I fell into the same trap that so many other startup entrepreneurs stumble into – I tried to be like everyone else.
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Having these leadership icons greet me each morning motivates me to work harder and smarter and gives me the incentive and the focus I need as both an entrepreneur building a company and an employer leading a team.
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