Marketing & Sales

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Implementing Your Authority Marketing Blueprint

Here at Advantage|ForbesBooks, there’s a saying we can’t get enough of: You can’t spell “authority” without “author.” And it couldn’t be truer! Book authorship, beyond a shadow of a doubt, is the foundation upon which you will build your authority in your field. In other words – authority derives from authorship. (Funny enough, you can … Continue reading Implementing Your Authority Marketing Blueprint


business people surrounding desk making a blueprint

How To Build An Authority Marketing Blueprint

The successful execution of Authority Marketing hinges on the creation of a blueprint, unique to the business professional for whom it is created. No two plans are exactly alike, but are all built on a common framework, or rather, on the same Pillars. The Seven Pillars of Authority Marketing are a critical component of the … Continue reading How To Build An Authority Marketing Blueprint


glass light bulb laying within a thought bubble drawn in chalk for blog on Authority Marketing

Authority Marketing: The Big Idea

Marketing never had a greater ally than Authority, and here’s why. In their new book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, Adam Witty and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The … Continue reading Authority Marketing: The Big Idea


By Jack Daly:

Three Steps To Growing Sales With A Playbook

Think of any team sport at any level. No matter what sport you choose, they all have one thing in common: the coach is always focused on a playbook for success. All coaches—well, at least the ones who want to win—train their teams based on a specific, proven playbook. Now think of your business, specifically … Continue reading Three Steps To Growing Sales With A Playbook


By Jack Daly:

Your 2018 New Year’s Resolution: Recruit Top Sales Performers

It is that time of year. As 2017 comes to a close, people are looking back at the successes and failures of the last 12 months and making plans for the year to come. Businesses are reviewing their annual performance, setting goals for the future, and outlining priorities and action plans for Q1. If you … Continue reading Your 2018 New Year’s Resolution: Recruit Top Sales Performers


Routines, Rituals, Habits, And Superstitions

Life as a successful businessperson does not have an off button or a finish line. And as exciting as the journey is, it can be quite mentally, emotionally, spiritually, socially and physically taxing to run a business. As a matter of fact, studies show that burn out, lack of passion and internal disharmony are a … Continue reading Routines, Rituals, Habits, And Superstitions


By Jack Daly:

Building A World-Class Sales Organization

As you look to build a world-class sales organization, make sure that you are focused on the right things. As sales managers and business leaders, it is not your job to grow sales. It is your job to grow your salespeople in quantity and quality every day. The following five initiatives are the main areas … Continue reading Building A World-Class Sales Organization


By Jack Daly:

Why Top Sales People Build And Maintain A Pipeline

Over the past month, I ran into a similar situation with two separate clients, one that quite frankly happens all too often with many companies and individual sales people. What is the problem? An empty pipeline. But rather than refer to this as a “problem,” I chose to go with “opportunity.” Both of these clients’ … Continue reading Why Top Sales People Build And Maintain A Pipeline


By Jack Daly:

The Ten Rules To Becoming A Sales Professional

Relationship selling means different things to different people. However, we should all be able to agree on one thing: successful career development depends upon how well we strengthen continuing business relationships with our customers. Some sales people have built numerous valuable business relationships over five years. Others have been in the business for one year, … Continue reading The Ten Rules To Becoming A Sales Professional


Branded: 5 Essential Elements for Successful Brand Marketing

Branded: 5 Essential Elements for Successful Brand Marketing Your brand matters. A brand isn’t just a logo, it represents your company, your mission, and is the center of every aspect of your marketing. Some businesses pick a quick design and call it a day—which is troublesome if you want to move your business to the … Continue reading Branded: 5 Essential Elements for Successful Brand Marketing


Enhance Your Marketing Strategy Using Google Analytics

Enhance Your Marketing Strategy Using Google Analytics Google Analytics is an incredibly useful tool for business owners, and can help you craft up an extraordinary marketing strategy. Some people use Google Analytics just to see how well their marketing efforts are already performing. If you’re doing that, it’s a great start, but Google Analytics is … Continue reading Enhance Your Marketing Strategy Using Google Analytics


Marketing Software and Tools in 2017 Sure to Change Your Life

Marketing Software and Tools in 2017 Sure to Change Your Life 2017 is the year that many marketing experts expect the mobile marketplace to fully blossom, and Millennials will officially become the most important sector of customer to market to. This will change the entire landscape of doing business across industries, and your company needs … Continue reading Marketing Software and Tools in 2017 Sure to Change Your Life


Putting Facebook to Work for E-Commerce

Putting Facebook to Work for E-Commerce Facebook is more than just pictures of kids and selfies, it is an innovative marketing powerhouse that puts more than 1 billion potential leads within reach. That’s one billion active users checking into the social media site every single day. It is a pervasive tool for any business, but … Continue reading Putting Facebook to Work for E-Commerce


11 Ways to Put Mobile Marketing to Use for Your Business

11 Ways to Put Mobile Marketing to Use for Your Business Most of your customers already have a mobile device in hand, and check it regularly for everything from family photos, texts, and directions. According to PEW research, over ¾ of adults now have a smartphone and use it daily. Take advantage of the growing passion for mobile by … Continue reading 11 Ways to Put Mobile Marketing to Use for Your Business


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