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The Big Idea of Authority Marketing
Marketing never had a greater ally than Authority, and here’s why. In their new book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, Adam Witty and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The … Continue reading The Big Idea of Authority Marketing

By Mark Moses
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