The Best in Business Blog
Understand Who Sits at Your Client’s “Roundtable”
Just as King Arthur had his trusted Knights of the Roundtable, each of your clients have a circle of influence that impacts the decisions they make in their personal and professional lives. These will include CPAs and attorneys, as well as real estate brokers, bankers, and other professionals. These are all people you need to … Continue reading Understand Who Sits at Your Client’s “Roundtable”
By Scott Cullather, President & CEO, [INVNT GROUP] and Co-Founder, INVNT
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By Kristina McCoobery, COO, [INVNT GROUP] and co-founder and CEO, INVNT
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Always Know The Prospect You’re Dealing With
I made a mistake earlier in my career that I have tried to never make again since. It’s easy to lump people into a general category when you work with a targeted market. However, that must never cause you to become complacent in learning about and understanding who your prospect really is – on a … Continue reading Always Know The Prospect You’re Dealing With
On Masks… and the Antidote to Social Distancing for Children
As protective face coverings transform from hospital-only garments to commonplace accessories, the world is now dominated by images of people wearing masks. Whether in an airplane, returning to an office or enjoying some outdoor dining, observing people go through their regular routines with their faces half-covered harken back images from my days as an art … Continue reading On Masks… and the Antidote to Social Distancing for Children
3 Post COVID-19 Marketing Trends, and How To Plan for Them
While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and a heart, mind, body and soul—a … Continue reading 3 Post COVID-19 Marketing Trends, and How To Plan for Them
Whether You Sell Computers, Books Or Auto Parts, Your Real Product Is Trust
One day many years ago I was chatting about sales with one of my mentors, Dick Westbrook, who also happened to work for me at Mustang Engineering. Dick said something I found illuminating. “All we ever sell is trust,” he told me. He was right, of course. We might have thought we were selling our … Continue reading Whether You Sell Computers, Books Or Auto Parts, Your Real Product Is Trust
Beyond the Pool Table: Engaging Your Employees Wherever They Are
In my early days as an entrepreneur the upward trend of shared recreational spaces was just taking hold. In my world, at a company founded prior to SailPoint, it started with a pool table. I saw that seemingly common object bring together employees and create some really fond memories on our overall business journey. Many … Continue reading Beyond the Pool Table: Engaging Your Employees Wherever They Are
By Megan Driscoll
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By Jay R. Young
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By Alyssa Rapp, CEO of Surgical Solutions; Author, Leadership and Life Hacks: Insights from a Mom, Wife, Entrepreneur and Executive
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By Megan Driscoll
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By Ande Frazier
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