As a business owner–whether veteran or rookie–establishing credibility before your target audience is incredibly important. Your customers will entrust you with their money, personal info, and other sensitive information. They are far less inclined to do that if you don’t appear credible and trustworthy as an organization. For this reason, you are urged to start applying for awards. This is an objective way to show customers that you are a reputable company.
How Will Local Awards Help My Business?
At ForbesBooks, we have always hammered the importance of advancing your credibility as a business leader by gaining recognition and awards, first and foremost at the local level.
But why are local awards important?
Because your local area is your immediate and rich source of potential clients, and establishing local credibility will help you gain headway with that critical, immediate audience.
Oftentimes, narrowing your appeal rather than broadening it can be more conducive to success. This holds true whether you are constructing your target demographic, authoring a book, or looking for accolades and recognition. It’s a simple truth. When you aim for something with precision and accuracy, you’re far more likely to hit your target.
With that in mind, don’t skimp on applying for local awards and awards specific to your industry.
This will help cultivate a sense of ‘authority’ around your name in your immediate region; that can be one of the most powerful ways to grow your business and establish your brand. Within your industry, consider what associations may have formed (i.e. financial planning associations). They also serve as a stepping stone on the ladder to wider credibility and recognition.
How To Get Your Business Recognized At the Local/Niche Level
In order to get your brand up for consideration, you generally must first apply for business awards. Although there are large lists of business awards you can apply to, like the ones found here and here, they do not cater to the level of specificity we’ve just discussed. To find applicable business awards to advance your credibility as a brand in your area, search for “business awards” followed by your geographic locale, and conduct a separate search for “business awards” followed by your specific industry.
Peruse the “awards and recognition” pages of competitors for a more nuanced understanding of where to apply. When applying, make sure to adhere to every detail and requirement of submission, as this is something that easily gets well-qualified applicants disqualified. Don’t miss your deadlines! Find out how the material you submit will be judged (online, in a hard copy packet, on an overhead), and game your presentation accordingly.
Advancing your credibility and sense of authority is our foremost goal at ForbesBooks. We help you parlay your awards and recognition into new leads and visibility for your business. To learn more about becoming a ForbesBooks Member, take the initiative to apply now.