Ande Frazier author headshot

Ande Frazier

CEO and Editor in Chief of myWorth LLC

Ande Frazier CFP®, CLU, ChFC, RICP, BFA™, ChSNC, CDFA® inspires women to take control of their money by breaking down the emotional, behavioral and societal barriers that prevent them from building strong financial foundations. She is the author of Financially Free.

 


About Ande Frazier

Ande Frazier began her more-than-27-year career as a financial adviser but quickly realized that traditional planning methods didn’t account for how much emotions factor into financial decision making.

In her subsequent years educating other advisers and consumers, she saw again and again that conventional wisdom about women and money was flawed: It’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born.  

In 2020 Ande Frazier published her first book with ForbesBooks, Fin(anci)ally Free! 11 Conversations to Have With Yourself About Life, Money & Your Worth. Ande’s book is a guide to help women feel secure in their futures, to integrate self-worth and net-worth across generations.

Financial Freedom book

Financially Free

11 Conversations To Have With Yourself About Life, Money, and Worth

Early in her more than twenty-five-year career, Ande Frazier rejected traditional planning methods that didn’t account for how emotions factor into women’s financial decision-making. Developing an expertise in behavioral finance, she saw again and again that conventional wisdom about women and money was flawed: it’s not women’s finances that determine…

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