Ande Frazier

CEO and Editor in Chief of myWorth LLC

Ande Frazier CFP®, CLU, ChFC, RICP, BFA™, ChSNC, CDFA® is inspiring women to take control of their money by breaking down the emotional, behavioral and societal barriers that prevent them from building strong financial foundations.

Ande began her more-than-27-year career as a financial adviser but quickly realized that traditional planning methods didn’t account for how much emotions factor into financial decision making. In her subsequent years educating other advisers and consumers, she saw again and again that conventional wisdom about women and money was flawed: It’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born.  

In 2020 Ande published her first book with ForbesBooks, Fin(anci)ally Free! 11 Conversations to Have With Yourself About Life, Money & Your Worth. Ande’s book is a guide to help women feel secure in their futures, to integrate self-worth and net-worth across generations.


Financially Free: 11 Conversations To Have With Yourself About Life, Money, and Worth

Publication Date: March 2020

Early in her more than twenty-five-year career, Ande Frazier rejected traditional planning methods that didn’t account for how emotions factor into women’s financial decision-making. Developing an expertise in behavioral finance, she saw again and again that conventional wisdom about women and money was flawed: it’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born. In Fin(anci)ally Free: 11 Conversations to Have with Yourself About Life, Money, and Worth, Ande reveals her philosophy by guiding you through the conversations you must have with yourself to discover what drives your own approach to money – and how to break through what’s holding you back from financial well-being. Designed to help you make financial decisions aligned with your personal values and goals, Fin(anci)ally Free gives you the tools to take control of your financial journey.

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Articles By Ande Frazier

job
Afraid You Might Lose Your Job? Here are Some Steps To Get You Prepared
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teaching children about money
Financial Family: Teaching Children About Money
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pause
Practice the Pause
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self-worth
The Five Reasons Women Tie Their Self-Worth to Their Money (And Why They Shouldn’t)
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