CEO and Editor in Chief of myWorth LLC
Ande Frazier CFP®, CLU, ChFC, RICP, BFA™, ChSNC, CDFA® is inspiring women to take control of their money by breaking down the emotional, behavioral and societal barriers that prevent them from building strong financial foundations.
Ande began her more-than-27-year career as a financial adviser but quickly realized that traditional planning methods didn’t account for how much emotions factor into financial decision making. In her subsequent years educating other advisers and consumers, she saw again and again that conventional wisdom about women and money was flawed: It’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born.
In 2020 Ande published her first book with ForbesBooks, Fin(anci)ally Free! 11 Conversations to Have With Yourself About Life, Money & Your Worth. Ande’s book is a guide to help women feel secure in their futures, to integrate self-worth and net-worth across generations.