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Alfonso de la Nuez

Co-Founder and Chief Visionary Officer of UserZoom

Alfonso de la Nuez is the Co-Founder and Chief Visionary Officer of UserZoom, a company pioneering Experience Insights Management (XIM) to help companies leverage experience insights into better digital user experiences. Alfonso is the author of The Digital Experience Company.

In 2007, Alfonso and his team developed a novel software called UserZoom, automating the time-consuming, difficult process of running, managing and scaling UX research. Appreciating that the market was not yet there in Europe, the UserZoom team turned their attention to America and found interest from eBay, Google Yahoo, PayPal, and IBM.

About Alfonso de la Nuez

Alfonso earned a basketball scholarship to San Jose State University in 1991, right in the heart of Silicon Valley as it was about to explode. In this setting, Alfonso discovered a new passion–ensuring that user-needs were at the heart of product development in the emerging digital world.

Earning a degree in International Business Administration, Alfonso returned to Spain and struck out on a new path—the burgeoning commercialization of the world wide web, where his inspiration from Magic Johnson would continue in assisting users and elevating their experiences to full potential.

Books by Alfonso de la Nuez

The Digital Experience by Alfonso De La Nuez

The Digital Experience Company

Winning in the Digital Economy with Great Design

Think yours is not a digital experience company? Think again. Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how…

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