Alfonso de la Nuez
Alfonso de la Nuez is the Co-CEO of UserZoom, a company pioneering Experience Insights Management (XIM) to help companies leverage experience insights into better digital user experiences and, ultimately, drive business growth. Born in Madrid, Alfonso owes his rise in Silicon Valley to his love of basketball.
Alfonso earned a basketball scholarship to San Jose State University in 1991, right in the heart of Silicon Valley as it was about to explode. In this setting, Alfonso discovered a new passion–ensuring that user-needs were at the heart of product development in the emerging digital world. Earning a degree in International Business Administration, Alfonso returned to Spain and struck out on a new path—the burgeoning commercialization of the world wide web, where his inspiration from Magic Johnson would continue in assisting users and elevating their experiences to full potential.
In 2007, Alfonso and his team developed a novel software called UserZoom, automating the time-consuming, difficult process of running, managing and scaling UX research. Appreciating that the market was not yet there in Europe, the UserZoom team turned their attention to America and found interest from eBay, Google Yahoo, PayPal, and IBM.
Over the next decade, the team continued adding more functionality and capabilities, eventually creating a unique multi-method UX research solution that included, crucially, a Remote Moderated service so that customers can conduct moderated and unmoderated studies all on the same platform.
Alfonso is passionate about digital product innovation and elevating the experience from something people use to something they love. An Entrepreneur, CEO, published author, and keynote speaker with over two decades of industry experience, Alfonso is a sought-after authority in Digital Experience, Customer Experience, and User Interface Design.