Alfonso de la Nuez

Alfonso de la Nuez is the Co-CEO of UserZoom, a company pioneering Experience Insights Management (XIM) to help companies leverage experience insights into better digital user experiences and, ultimately, drive business growth. Born in Madrid, Alfonso owes his rise in Silicon Valley to his love of basketball.

Alfonso earned a basketball scholarship to San Jose State University in 1991, right in the heart of Silicon Valley as it was about to explode. In this setting, Alfonso discovered a new passion–ensuring that user-needs were at the heart of product development in the emerging digital world. Earning a degree in International Business Administration, Alfonso returned to Spain and struck out on a new path—the burgeoning commercialization of the world wide web, where his inspiration from Magic Johnson would continue in assisting users and elevating their experiences to full potential.

In 2007, Alfonso and his team developed a novel software called UserZoom, automating the time-consuming, difficult process of running, managing and scaling UX research. Appreciating that the market was not yet there in Europe, the UserZoom team turned their attention to America and found interest from eBay, Google Yahoo, PayPal, and IBM.

Over the next decade, the team continued adding more functionality and capabilities, eventually creating a unique multi-method UX research solution that included, crucially, a Remote Moderated service so that customers can conduct moderated and unmoderated studies all on the same platform.

Alfonso is passionate about digital product innovation and elevating the experience from something people use to something they love. An Entrepreneur, CEO, published author, and keynote speaker with over two decades of industry experience, Alfonso is a sought-after authority in Digital Experience, Customer Experience, and User Interface Design.

The Digital Experience Company: Winning in the Digital Economy with Great Design

Publication Date: August 2022

Think yours is not a digital experience company? Think again.

Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.

It’s not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users’ needs and wants and learn how to satisfy them. It’s the key to success in the digital age.

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