As the world acclimates to the digital age, customer acquisition strategies continue to evolve to embrace the shift to high-tech methods. By advertising your business through the digital realm, you can attract new clients to your company with a simple click of a button. Sites dedicated to personal and professional networks give you instant access to an audience that meets your target market specifications. You can even use your own website or blog to drum up interest by offering incentives in exchange for visits. When you embrace high-tech customer acquisition strategies, you can decrease your effort while boosting your ability to attract clients to your company. Here are seven ways to get started.
With a user base of nearly 2 billion people, Facebook ads offer an opportunity to rapidly spread the word about your company’s services and products. On this site, your sponsored ads will pepper newsfeeds and sidebars without feeling obtrusive. You can create several ads and recirculate them on a regular schedule to keep your marketing campaigns flowing without any additional effort on your part. You are even given the ability to send the ads directly to individuals in your target demographic to further increase the effectiveness of your advertising campaign.
With Twitter parties, you can directly engage with your customers by holding a live tweet event about your company’s release of a new product or service. You can organize this campaign by assigning a hashtag to the event and announcing the party time and date to your Twitter followers. If you attract enough partygoers, your company hashtag could even end up trending during your party hour and beyond. As you maintain an open dialogue with your party guests, interest in your company will naturally increase as users learn more about your products and services. Responding to your guests in a polite, upbeat tone is vital in ensuring your customers notice your dedication to quality customer service.
You can keep your acquisition efforts fresh by utilizing Pinterest carousels to attract new clients. You simply select the pins you want to advertise to new clients and place them in the carousel to create your targeted ad. Point the ads to your target demographic, and then let the system do all of the legwork for you. With this system by your side, you can actually set up your marketing campaigns and let them run for a month before returning to see how well the ads are performing. Making changes to your campaign is quick and easy too, especially if you are continuing to pin your content in the meantime.
As the encyclopedia of modern times, the internet is the place everyone goes to learn new information. To grab this information seeking traffic and direct it to your company website, you must have a blog established, and maintained by quality copywriters. The blog posts should contain actionable industry-specific information that your client base can utilize. In addition, it is important to naturally work search terms, or keywords, into your content to bring your posts up to the top of the search engine listings. Make sure every blog post contains a call to action at the end that directs the reader to contact your company or purchase your product or service.
To take advantage of the power of word of mouth advertising, use your website to hold monthly giveaways for one of your product or service packages. As individuals share their wins, many will applaud the merits of the giveaway items received from your company. Your company name will organically reach across multiple websites and social media platforms as individuals share the opportunity to win each prize you offer. Always include your business card and a win confirmation printed on company letterhead in the prize package to increase the potential for word of mouth advertising.
Freebies offer extra value to individuals visiting your site for information about your company or industry. In this age of information, digital freebies have the ability to transform one-time site visitors into long-term clients for your company. You can have your copywriters create highly informative white papers or ebooks on topics designed to highlight your company’s mission or values. Once you have the digital freebies prepared, simply have your site visitors sign up for your company newsletter with an email address to receive the offered documents automatically.
Despite the move toward social media engagement, online directory lists still have a firm place in customer acquisition campaigns. Individuals looking for a particular product or service will navigate to these lists to identify businesses offering those items. Placing your company listing in the top business directories, like the Yellow Pages and Yelp, will also help increase your ability to rank high in popular search engines. You should use a combination of free and paid directory listings to cover all of your bases in this realm.
Boosting Company Growth
As the business world and digital marketing field continue down this path together, additional opportunities for the implementation of high-tech customer acquisition strategies will emerge. Keep your eyes open for these opportunities, as early adopters tend to gain an edge over the competition when the platform in question takes off. You can always adjust your targeted marketing campaigns if any specific platform fails to meet your expectations. Once you are satisfied with your customer acquisition methods, focus on fine tuning your retention strategies to boost your company growth even further.