5 Reasons to Apply for Awards And 5 Ways to do it
There’s a common impression that awards don’t really matter. The phrase “award-winning” is so ubiquitous it’s practically invisible.
SEO strategist Adam Sherk’s created a list a few years back of the 100 most overused marketing buzz words ranked by usage in press releases. “Award-winning” was number 11. Business writer and author Jeff Haden asserts that ‘award-winning’ is one of 9 buzzwords your start-up just shouldn’t use.
But as the owner of a business that has won numerous awards, I have seen the benefits of calling my company and my employees ‘award-winning.’
The issue isn’t the phrase. The issue is which award you’re crowing about and how it resonates with your target audience.